Before I found Sara Petersen’s work, I had no idea what a momfluencer was and why I should care. On the podcast, Sara shares how important it is to have awareness around momfluencers so that we can stay anchored in our own values instead of being aimlessly influenced by those that want to sell us a product and the promise of being a better mother along with it. Sara shares how momfluencers often sell the “whole package”, and therefore when they sell health, diet or nutritional information, people are more apt to buy into it.
Sara Petersen’s first book, Momfluenced is coming out in 2023. In the book, she examines the performance of motherhood through the complexities of mommy influencer culture, what this reveals about the texture of modern motherhood, and what we might learn from it
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